A viral claim about the “end of Xbox” is spreading, but Microsoft’s strategy suggests the brand is evolving, not disappearing.

In their first interview since taking over, new Xbox CEO Asha Sharma and CCO Matt Booty pledge commitment to consoles, first-party studios, and creative culture.

Xbox founder Seamus Blackley cautions that Microsoft could deprioritize consoles in favor of AI, raising concerns about Xbox’s long-term future under new leadership.

Microsoft may bundle World of Warcraft, Fallout 1st, and Minecraft Realms subscriptions into Game Pass Ultimate, making the $30 tier far more valuable.

Microsoft names former AI products head Asha Sharma as its gaming chief, and she has sparked heated debate over her professional journey and AI's role in the gaming ecosystem.

Phil Spencer is leaving alongside Sarah Bond, while Asha Sharma steps into the role of Executive Vice President and CEO of Microsoft Gaming.

Microsoft has revealed the full list of titles heading to your Xbox Game Pass library in the second February 2026 wave, and it's packed with major releases.

Microsoft is reportedly considering merging PC Game Pass into its most expensive Xbox Game Pass tier, potentially streamlining tiers while nudging more players toward a higher-priced, all-in-one subscription.

Microsoft’s next-gen Xbox may launch in 2027 with Windows 11 and OEM-built devices, offering multiple prices and form factors.

Microsoft is preparing its busiest Xbox year yet, with new Forza, Halo, Gears of War, and Fable titles all scheduled across 2026 in a coordinated first-party release push.

AMD CEO Lisa Su hints the next Xbox could launch in 2027, revealing why custom chips take years and what upgrades gamers can expect from Microsoft's next console.

Fable’s extended preview outlines a bigger, more reactive Albion, with open-world freedom, reputation-driven consequences, and flexible “style-weaving” combat, all heading to PS5, Xbox Series X and S, and PC in autumn 2026.

Forza Horizon 6 launches on May 19, 2026 for Xbox and PC, with a PlayStation 5 version confirmed for later this year.

Microsoft’s Xbox app is now available on Windows 11 ARM PCs, with over 85 % of Game Pass games supported natively.

Nintendo's Switch 2 could see a price hike in 2026 as rising memory costs, tariffs, and market pressures loom, prompting early buyers to wonder whether now is the cheapest time to jump in.

Microsoft could soon launch its rumored ad-supported tier for Xbox Cloud Gaming, with notices already appearing prematurely for some gamers.

A Forza Horizon 5 pop-up hints at a mid-May 2026 Forza Horizon 6 launch, but it hasn't shown up widely. Here's why you should wait for Xbox Developer Direct on January 22.

A lot of games support cross-platform play now, but it's hard finding all of them in one spot. We did the digging to make a list of all cross-platform games.

Surging RAM prices and shortages could delay the PlayStation 6 and next Xbox consoles beyond their expected 2027-28 release windows.

Levi Patterson lifts the lid on the sophisticated 3D-to-factory platform he's built that enables personalized designs for major brands including Xbox, Carhartt and Hydro Flask.

From GTA 6 to the new Steam Machines, here’s everything to be excited about in 2026.

Amazon Fire TVs are now getting access to Xbox cloud gaming, allowing users to play Game Pass titles with just a controller and an internet connection. The update reinforces Xbox’s shift toward cloud-first gaming rather than hardware-driven sales.